My Approach to Social Media
Social media is where brands meet customers, tell their stories, and drive real results. But here’s the catch: jumping into social media without a strategy is like baking a soufflé without a recipe – everything might look good on the surface, but it will collapse fast.
That’s where I come in. With years of experience, I can help you craft a tailored social media plan that stands out and resonates.
The Secret Sauce: Frameworks & Content Strategies
Every successful social media campaign starts with a clear framework. Before posting anything, it’s crucial to answer these foundational questions:
Who are you talking to?
Where are they spending their time online?
What do they care about?
These answers are the foundation of a strategy that connects with the right audience, at the right time, with the right message. I’ve been working in-depth with social media since 2013, helping brands develop strategies that deliver results. Over the years, I’ve seen trends shift and platforms evolve, but one thing remains constant: strategy is everything.
Social Media in Europe: By the Numbers
To understand the significance of social media, let’s take a look at usage in Germany and Sweden:
Germany:
Facebook: 46.6 million users as of July 2024, covering 56.9% of the population (Gaasly).
Instagram: Holds a 26.41% market share in social media usage (StatCounter, Dec 2024).
LinkedIn: With 4.63 million users, LinkedIn reaches 5.7% of Germans, primarily professionals (Gaasly).
Sweden:
Facebook: Dominates with an 85.26% market share as of April 2024 (Statista).
Instagram: Accounts for 6.33% of visits (Statista).
LinkedIn: A smaller but vital platform, with 0.37% share of visits (Statista).
These numbers demonstrate the incredible reach of social media.
Real Results: A Snapshot of Success
To illustrate the power of a well-executed social media strategy, here’s what I achieved for a small client account with 1.600 followers in just one month of social media management:
Reach: Grew to 18.2K unique users
Profile Visits: Boosted by +224%.
Engagement: Generated 250 interactions across key posts.
This example highlights how a strategic and aesthetic approach can amplify visibility, engagement, and connection with your audience – even for smaller accounts.
3 Social Media Best Practices
Here are three key lessons I’ve learned throughout my years of working with social media:
Know Your Audience Inside and Out: Invest time in researching your target demographic and understand their interests, pain points, and the platforms they frequent.
Consistency matters: Together with valuable, engaging content, posting on a regular basis is key. AI can automate tasks like content creation and generate visual content, which can be seamlessly integrated into your social media strategy.
Track and Adapt: Regularly measure your performance and adjust your social media strategy accordingly. What works today might not work tomorrow, and your content strategy should evolve in response to new data, formats and trends.
Shift towards “small narratives”
„Sociologists and anthropologists noted how globalisation, accelerated change, and the fragmentation of society, led to a dissolution of the 'grand narratives' of politics and science and, instead, the 'small narratives' of real lives became prominent.“ says Raya A. Jones (Narratives of Individuation, London 2019).
HypeAuditor data reveals that nano-influencers, those with under 5,000 followers, boast the highest engagement rates at 2.53%. As follower counts increase, engagement rates steadily decline, reaching just 0.92% for mega-influencers with more than 1 million followers.
This shift toward "small narratives" is a powerful way to build authority, strengthen brand storytelling, and cultivate a tight-knit community around your message.
Ready to Take Your Social Media Strategy to the Next Level?
Social media isn’t just a marketing channel; it’s an opportunity to create meaningful connections with your audience. But the key to success lies in strategy, data, and ongoing refinement. If you’re ready to unlock the full potential of social media, I’m here to help. Let’s work together to create a strategy that drives real, measurable results.
Contact me for social media support.
